Customer behavioral intention: Influence of service delivery failures and perceived values in Malay restaurants / Zulhan Othman, Salleh Mohd Radzi and Mohd Hafiz Mohd Hanafiah
Undeniable that to be successful, restaurant industry must have the ability to deliver satisfying experiences to customers. Most successful restaurants compete on the basis of their ability to delivery superior and unexceptional service. Nevertheless, even in the luxurious restaurant with the best c...
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| Format: | Article |
| Language: | English |
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UiTM Press
2014
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/20611/ http://ir.uitm.edu.my/id/eprint/20611/1/AJ_ZULHAN%20OTHMAN%20JTHCA%2014.pdf |