Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar

The purpose of this research is to study the customer perceptions towards the marketing programs in terms of product, price, place, promotions and corporate image. Moreover this study will identify customer awareness, expectations and satisfactions towards POSLAJU as well as their relationship. Ther...

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Main Author: Mohtar, Nor Marini
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19307/
http://ir.uitm.edu.my/id/eprint/19307/1/PPb_NOR%20MARINI%20MOHTAR%20BM%2007_5.pdf
id uitm-19307
recordtype eprints
spelling uitm-193072018-02-27T05:57:45Z http://ir.uitm.edu.my/id/eprint/19307/ Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar Mohtar, Nor Marini Market segmentation. Target marketing Customer services. Customer relations The purpose of this research is to study the customer perceptions towards the marketing programs in terms of product, price, place, promotions and corporate image. Moreover this study will identify customer awareness, expectations and satisfactions towards POSLAJU as well as their relationship. Therefore the objectives of this research are: 1) To study the effectiveness of current marketing programs that has been implemented by POSLAJU. 2) To identify the level of customer awareness and expectation towards marketing program of POSLAJU. 3) To determine the level of customer satisfaction towards marketing program of POSLAJU. 4) To provide suggestion and recommendation on certain action to be taken by POSLAJU to enhance their marketing program to be more competitive in future. In this study, we used interviews and questionnaire to identify the relevant aspect regarding the study on the customers at POSLAJU in Klang Valley area and others secondary sources such as reports, database and so on. The total respondents that involved in this study are 80 respondents. For the sampling technique, nonprobablity sampling have been using for this study. Based on Frequency and Crosstabulation, a clear finding and results are observed. The finding showed that overall customer perception towards marketing programs of POSLAJU can be considered as good even the level of marketing programs effectiveness, customer awareness, customer acceptance and customer satisfaction is still at moderate level. The researcher is also able to give some recommendations and suggestions on how to improve and increase customer awareness, expectations and satisfaction. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19307/1/PPb_NOR%20MARINI%20MOHTAR%20BM%2007_5.pdf Mohtar, Nor Marini (2007) Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Market segmentation. Target marketing
Customer services. Customer relations
spellingShingle Market segmentation. Target marketing
Customer services. Customer relations
Mohtar, Nor Marini
Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar
description The purpose of this research is to study the customer perceptions towards the marketing programs in terms of product, price, place, promotions and corporate image. Moreover this study will identify customer awareness, expectations and satisfactions towards POSLAJU as well as their relationship. Therefore the objectives of this research are: 1) To study the effectiveness of current marketing programs that has been implemented by POSLAJU. 2) To identify the level of customer awareness and expectation towards marketing program of POSLAJU. 3) To determine the level of customer satisfaction towards marketing program of POSLAJU. 4) To provide suggestion and recommendation on certain action to be taken by POSLAJU to enhance their marketing program to be more competitive in future. In this study, we used interviews and questionnaire to identify the relevant aspect regarding the study on the customers at POSLAJU in Klang Valley area and others secondary sources such as reports, database and so on. The total respondents that involved in this study are 80 respondents. For the sampling technique, nonprobablity sampling have been using for this study. Based on Frequency and Crosstabulation, a clear finding and results are observed. The finding showed that overall customer perception towards marketing programs of POSLAJU can be considered as good even the level of marketing programs effectiveness, customer awareness, customer acceptance and customer satisfaction is still at moderate level. The researcher is also able to give some recommendations and suggestions on how to improve and increase customer awareness, expectations and satisfaction.
format Student Project
author Mohtar, Nor Marini
author_facet Mohtar, Nor Marini
author_sort Mohtar, Nor Marini
title Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar
title_short Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar
title_full Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar
title_fullStr Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar
title_full_unstemmed Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar
title_sort customers perception towards marketing programs of poslaju: klang valley area / nor marini mohtar
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/19307/
http://ir.uitm.edu.my/id/eprint/19307/1/PPb_NOR%20MARINI%20MOHTAR%20BM%2007_5.pdf
first_indexed 2023-09-18T23:02:17Z
last_indexed 2023-09-18T23:02:17Z
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