Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar
The purpose of this research is to study the customer perceptions towards the marketing programs in terms of product, price, place, promotions and corporate image. Moreover this study will identify customer awareness, expectations and satisfactions towards POSLAJU as well as their relationship. Ther...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19307/ http://ir.uitm.edu.my/id/eprint/19307/1/PPb_NOR%20MARINI%20MOHTAR%20BM%2007_5.pdf |