The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
This research is about a study on effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC). Factors such as advertising, sales promotion, personal selling, publicity and direct marketing have been identified in order to investigate wheth...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19544/ http://ir.uitm.edu.my/id/eprint/19544/1/PPb_SUHAILEY%20HUSSIN%20BM%2007_5.pdf |