Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian
A customer-perceived quality service has been widely used towards enhancing the customers’ satisfaction and loyalty. The same situation is also applicable for the online services; in an increased use of websites as a channel for information presentation and provision of other services. Hence, the w...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Research Management Institute (RMI)
2009
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Online Access: | http://ir.uitm.edu.my/id/eprint/13078/ http://ir.uitm.edu.my/id/eprint/13078/1/AJ_VOON%20BOO%20HO%20SMRJ%20%2009%201.pdf |