Entertainment, Education, and Attitudes Toward Domestic Violence
We study attitudes towards domestic violence in a sample of young women and men exposed to the edutainment TV series MTV Shuga 3, which features a sub-plot on this theme, and in a sample that was not. We measure viewers' memory of the characters and identification with them. Eight months after...
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American Economic Association
2019
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| Online Access: | http://hdl.handle.net/10986/31722 |
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okr-10986-317222021-05-25T10:54:39Z Entertainment, Education, and Attitudes Toward Domestic Violence Banerjee, Abhijit La Ferrara, Eliana Orozco, Victor VIOLENCE AGAINST WOMEN DOMESTIC ABUSE LAW ENFORCEMENT MEDIA ATTITUDES GENDER-BASED VIOLENCE We study attitudes towards domestic violence in a sample of young women and men exposed to the edutainment TV series MTV Shuga 3, which features a sub-plot on this theme, and in a sample that was not. We measure viewers' memory of the characters and identification with them. Eight months after the show, male viewers of Shuga report improved attitudes and are 21 percent less likely to justify violence than men in the control group. Attitudes improve among women and men who remember the characters associated with the violence plot, though not among those who identify with the characters. 2019-05-17T14:49:27Z 2019-05-17T14:49:27Z 2019-05 Journal Article AEA Papers and Proceedings http://hdl.handle.net/10986/31722 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo American Economic Association American Economic Association Publications & Research :: Journal Article Publications & Research |
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Digital Repository |
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Foreign Institution |
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Digital Repositories |
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World Bank Open Knowledge Repository |
| collection |
World Bank |
| topic |
VIOLENCE AGAINST WOMEN DOMESTIC ABUSE LAW ENFORCEMENT MEDIA ATTITUDES GENDER-BASED VIOLENCE |
| spellingShingle |
VIOLENCE AGAINST WOMEN DOMESTIC ABUSE LAW ENFORCEMENT MEDIA ATTITUDES GENDER-BASED VIOLENCE Banerjee, Abhijit La Ferrara, Eliana Orozco, Victor Entertainment, Education, and Attitudes Toward Domestic Violence |
| description |
We study attitudes towards domestic violence in a sample of young women and men exposed to the edutainment TV series MTV Shuga 3, which features a sub-plot on this theme, and in a sample that was not. We measure viewers' memory of the characters and identification with them. Eight months after the show, male viewers of Shuga report improved attitudes and are 21 percent less likely to justify violence than men in the control group. Attitudes improve among women and men who remember the characters associated with the violence plot, though not among those who identify with the characters. |
| format |
Journal Article |
| author |
Banerjee, Abhijit La Ferrara, Eliana Orozco, Victor |
| author_facet |
Banerjee, Abhijit La Ferrara, Eliana Orozco, Victor |
| author_sort |
Banerjee, Abhijit |
| title |
Entertainment, Education, and Attitudes Toward Domestic Violence |
| title_short |
Entertainment, Education, and Attitudes Toward Domestic Violence |
| title_full |
Entertainment, Education, and Attitudes Toward Domestic Violence |
| title_fullStr |
Entertainment, Education, and Attitudes Toward Domestic Violence |
| title_full_unstemmed |
Entertainment, Education, and Attitudes Toward Domestic Violence |
| title_sort |
entertainment, education, and attitudes toward domestic violence |
| publisher |
American Economic Association |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10986/31722 |
| _version_ |
1764474955978768384 |