Entertainment, Education, and Attitudes Toward Domestic Violence

We study attitudes towards domestic violence in a sample of young women and men exposed to the edutainment TV series MTV Shuga 3, which features a sub-plot on this theme, and in a sample that was not. We measure viewers' memory of the characters and identification with them. Eight months after...

Full description

Bibliographic Details
Main Authors: Banerjee, Abhijit, La Ferrara, Eliana, Orozco, Victor
Format: Journal Article
Published: American Economic Association 2019
Subjects:
Online Access:http://hdl.handle.net/10986/31722