Students’ perceptions of the relevancy of marketing education
It is interesting to note that many tertiary institutions have started to incorporate marketing courses in their various programmes in order to fulfil the demands of today’s competitive industry. Marketing courses play a vital part in business as well as non-business programmes. However, students’ r...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia
2015
|
| Online Access: | http://journalarticle.ukm.my/9336/ http://journalarticle.ukm.my/9336/ http://journalarticle.ukm.my/9336/1/208-222_Audrey_marketing_education.pdf |