A multimodal literary analysis of a television commercial
Literature and advertisements are analogous in the way they mimic the surrounding culture, art and practices and in their ability to elicit various emotional responses in people. Over the years, literature has had a great influence in advertisements and much of advertisement content has used poeti...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM
2015
|
| Online Access: | http://journalarticle.ukm.my/9075/ http://journalarticle.ukm.my/9075/ http://journalarticle.ukm.my/9075/1/9805-27903-1-PB.pdf |