Buyer satisfaction and loyalty - evidence from the industrial goods market
What makes organizational buyers of products satisfied? To what extent does customer satisfaction imply customer loyalty in the industrial goods market? Past research have shown the dire need for marketers to seek and manage the right ingredients of customer satisfaction as a vital means of building...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2006
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| Online Access: | http://journalarticle.ukm.my/8069/ http://journalarticle.ukm.my/8069/ http://journalarticle.ukm.my/8069/1/872-1655-1-SM.pdf |