Mediating effects of behavioral intention between 3g predictors and service satisfaction
This paper looks at the factors that affect the adoption and satisfaction with third generation (3G) mobile phones among students at a private university in Somalia from the perspective of the Unified Theory of Acceptance and Use of Technology (UTAUT. Specifically, the objectives of the study are to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2014
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| Online Access: | http://journalarticle.ukm.my/8025/ http://journalarticle.ukm.my/8025/ http://journalarticle.ukm.my/8025/1/V30_s_7.pdf |