Rhetorical syllogism in the English and the German language of automobile advertising
The language of advertising has a powerful impact on the branding of automobiles and sustaining its customer‟s loyalty. This study aims to identify the arguments used in advertisements; particularly on its claims, warrants and data to influence the automobile buyers in a diverse international market...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UKM
2014
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| Online Access: | http://journalarticle.ukm.my/7005/ http://journalarticle.ukm.my/7005/ http://journalarticle.ukm.my/7005/1/4879-13533-1-PB.pdf |