The entertainment-education communication strategy: past struggles, present status, future agenda

please refer fulltext

Bibliographic Details
Main Authors: Arvind Singhal, J. Brown, William
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 1996
Online Access:http://journalarticle.ukm.my/4798/
http://journalarticle.ukm.my/4798/
http://journalarticle.ukm.my/4798/1/V12_1.pdf