Broadcast talk: the talk strategies

In broadcast, message is the penultimate product, and language is one of the medium that carries meanings across to the audience. Therefore, a broadcaster uses language as his tool of trade, strategising to maximise the impact of his message. However, different forms of broadcast programmes have...

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Main Author:	Lee, Siew Chin
Format:	Article
Language:	English
Published:	Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM 2004
Online Access:	http://journalarticle.ukm.my/3114/ http://journalarticle.ukm.my/3114/ http://journalarticle.ukm.my/3114/1/1.pdf

id	ukm-3114
recordtype	eprints
spelling	ukm-31142016-12-14T06:33:38Z http://journalarticle.ukm.my/3114/ Broadcast talk: the talk strategies Lee, Siew Chin In broadcast, message is the penultimate product, and language is one of the medium that carries meanings across to the audience. Therefore, a broadcaster uses language as his tool of trade, strategising to maximise the impact of his message. However, different forms of broadcast programmes have different framework, and calls for different types of talk strategies. This paper poses an approach towards defining language use in broadcast; one that looks at the generic construct behind the types of broadcast programmes, the content and talk goals. Derived from an eclectic mix of three different models of defining talk programmes, this paper attempts to describe the talk strategies of a talk programme produced in English by a television station in Malaysia, TV . In the analysis, the writer has found that the talk strategies include roles and identities adopted by the hosts, and how the talk is structured into the programme framework. Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM 2004 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/3114/1/1.pdf Lee, Siew Chin (2004) Broadcast talk: the talk strategies. 3L; Language,Linguistics and Literature,The Southeast Asian Journal of English Language Studies., 9 . pp. 49-76. ISSN 0128-5157 http://www.ukm.my/~ppbl/3L/3LArchives.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	In broadcast, message is the penultimate product, and language is one of the medium that carries meanings across to the audience. Therefore, a broadcaster uses language as his tool of trade, strategising to maximise the impact of his message. However, different forms of broadcast programmes have different framework, and calls for different types of talk strategies. This paper poses an approach towards defining language use in broadcast; one that looks at the generic construct behind the types of broadcast programmes, the content and talk goals. Derived from an eclectic mix of three different models of defining talk programmes, this paper attempts to describe the talk strategies of a talk programme produced in English by a television station in Malaysia, TV . In the analysis, the writer has found that the talk strategies include roles and identities adopted by the hosts, and how the talk is structured into the programme framework.
format	Article
author	Lee, Siew Chin
spellingShingle	Lee, Siew Chin Broadcast talk: the talk strategies
author_facet	Lee, Siew Chin
author_sort	Lee, Siew Chin
title	Broadcast talk: the talk strategies
title_short	Broadcast talk: the talk strategies
title_full	Broadcast talk: the talk strategies
title_fullStr	Broadcast talk: the talk strategies
title_full_unstemmed	Broadcast talk: the talk strategies
title_sort	broadcast talk: the talk strategies
publisher	Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM
publishDate	2004
url	http://journalarticle.ukm.my/3114/ http://journalarticle.ukm.my/3114/ http://journalarticle.ukm.my/3114/1/1.pdf
first_indexed	2023-09-18T19:37:53Z
last_indexed	2023-09-18T19:37:53Z
_version_	1777405393174003712

Broadcast talk: the talk strategies

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