Broadcast talk: the talk strategies

In broadcast, message is the penultimate product, and language is one of the medium that carries meanings across to the audience. Therefore, a broadcaster uses language as his tool of trade, strategising to maximise the impact of his message. However, different forms of broadcast programmes have...

Full description

Bibliographic Details
Main Author: Lee, Siew Chin
Format: Article
Language:English
Published: Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM 2004
Online Access:http://journalarticle.ukm.my/3114/
http://journalarticle.ukm.my/3114/
http://journalarticle.ukm.my/3114/1/1.pdf