Broadcast talk: the talk strategies
In broadcast, message is the penultimate product, and language is one of the medium that carries meanings across to the audience. Therefore, a broadcaster uses language as his tool of trade, strategising to maximise the impact of his message. However, different forms of broadcast programmes have...
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Format: | Article |
Language: | English |
Published: |
Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM
2004
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Online Access: | http://journalarticle.ukm.my/3114/ http://journalarticle.ukm.my/3114/ http://journalarticle.ukm.my/3114/1/1.pdf |