Kehendak dan kepuasan pelanggan IPTA terhadap perkhidmatan telekomunikasi Maxis
This study examined the customer satisfaction on Maxis Services using Importance- Performance Analysis (IPA) and Penalty Rewards Contrast Analysis. 325 respondents from public higher education institution (PHEI) students were selected randomly. The instrument of this study is questionnaire that c...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Published: |
Penerbit ukm
2008
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| Online Access: | http://journalarticle.ukm.my/1851/ http://journalarticle.ukm.my/1851/ |