Pengelasan atribut kualiti bagi meningkatkan kepuasan pelanggan

Customer satisfaction is crucial for future business success. Various techniques have been used by researchers and practicioners to prioritise the effort in meeting customers’ needs. Importance Performance Analysis (IPA) is seen as a simple and an effective technique. However, there is growing ev...

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Bibliographic Details
Main Authors: Wan Norsiah Mohamed, Faridatulazna A. Shahabuddin, Zainol Hj. Mustafa
Format: Article
Published: Penerbit ukm 2007
Online Access:http://journalarticle.ukm.my/1844/
http://journalarticle.ukm.my/1844/

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