Pengelasan atribut kualiti bagi meningkatkan kepuasan pelanggan
Customer satisfaction is crucial for future business success. Various techniques have been used by researchers and practicioners to prioritise the effort in meeting customers’ needs. Importance Performance Analysis (IPA) is seen as a simple and an effective technique. However, there is growing ev...
| Main Authors: | , , |
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| Format: | Article |
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Penerbit ukm
2007
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| Online Access: | http://journalarticle.ukm.my/1844/ http://journalarticle.ukm.my/1844/ |