Pengaruh pengiklanan tunjangan terhadap imej korporat mengikut tanggapan pengguna
This research sought to understand how consumers evaluate advocacy advertising and thereon help to understand consumer perceptions of corporate image. The exploratory method was first conducted to understand how consumers associate advocacy advertising with the advertiser's image. This was foll...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2001
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| Online Access: | http://journalarticle.ukm.my/1757/ http://journalarticle.ukm.my/1757/ http://journalarticle.ukm.my/1757/1/1474-2767-1-SM.pdf |