Predictors of reputation through university social responsibility practices in a Malaysian private university: the customer’s perspective
Social responsibility has emerged tremendously as an important field of study in the past decades. Institutions today have realised the significance of being ethical in their operations in order to attract various stakeholders, especially the customers. However, majority of the past studies on socia...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/13496/ http://journalarticle.ukm.my/13496/ http://journalarticle.ukm.my/13496/1/35205-110369-1-PB.pdf |