Social networking site adoption in Malaysia and Indonesia
This study employed the Model of Technology Preference (MTP) to investigate the antecedents of behaviour intention to adopt Social Networking Site (SNS) for communication after considering individual’s preference factor. This study used quantitative approach where surveys were conducted in Malaysia...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/11732/ http://journalarticle.ukm.my/11732/ http://journalarticle.ukm.my/11732/1/19060-71665-1-PB.pdf |