Social media marketing communication and consumer-based brand equity: an account of automotive brands in Malaysia
Achieving brand equity are top priorities for many organizations because brand is one of the most prized assets of any organization. As such, the academia continues to exert considerable efforts on understanding the factors that influence the development of brand equity. For instance, previous studi...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
|
| Online Access: | http://journalarticle.ukm.my/11726/ http://journalarticle.ukm.my/11726/ http://journalarticle.ukm.my/11726/1/24422-72176-1-PB.pdf |