Understanding students compulsive buying of apparel: an empirical study
Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A tota...
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Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia
2015
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ukm-108752017-10-13T00:25:07Z http://journalarticle.ukm.my/10875/ Understanding students compulsive buying of apparel: an empirical study Nor Asiah Omar, Che Aniza Che Wel, Syed Shah Alam, Muhamad Azrin Nazri, Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A total of 177 questionnaires were collected via convenience sampling from university students located at Klang Valley. It is found that, depression and materialism are having a significant impact to compulsive buying behaviour. These findings will appeal to those interested in consumer behaviour in buying apparel. Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10875/1/NOR-ASIAH-OMAR.pdf Nor Asiah Omar, and Che Aniza Che Wel, and Syed Shah Alam, and Muhamad Azrin Nazri, (2015) Understanding students compulsive buying of apparel: an empirical study. Jurnal Personalia Pelajar, 18 (2). pp. 107-113. ISSN 0128-2735 http://www.ukm.my/personalia/publication-category/volume-2/ |
repository_type |
Digital Repository |
institution_category |
Local University |
institution |
Universiti Kebangasaan Malaysia |
building |
UKM Institutional Repository |
collection |
Online Access |
language |
English |
description |
Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and
attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on
compulsive buying behaviour among university students in buying apparels. A total of 177 questionnaires were
collected via convenience sampling from university students located at Klang Valley. It is found that, depression
and materialism are having a significant impact to compulsive buying behaviour. These findings will appeal to
those interested in consumer behaviour in buying apparel. |
format |
Article |
author |
Nor Asiah Omar, Che Aniza Che Wel, Syed Shah Alam, Muhamad Azrin Nazri, |
spellingShingle |
Nor Asiah Omar, Che Aniza Che Wel, Syed Shah Alam, Muhamad Azrin Nazri, Understanding students compulsive buying of apparel: an empirical study |
author_facet |
Nor Asiah Omar, Che Aniza Che Wel, Syed Shah Alam, Muhamad Azrin Nazri, |
author_sort |
Nor Asiah Omar, |
title |
Understanding students compulsive buying of apparel: an empirical study |
title_short |
Understanding students compulsive buying of apparel: an empirical study |
title_full |
Understanding students compulsive buying of apparel: an empirical study |
title_fullStr |
Understanding students compulsive buying of apparel: an empirical study |
title_full_unstemmed |
Understanding students compulsive buying of apparel: an empirical study |
title_sort |
understanding students compulsive buying of apparel: an empirical study |
publisher |
Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia |
publishDate |
2015 |
url |
http://journalarticle.ukm.my/10875/ http://journalarticle.ukm.my/10875/ http://journalarticle.ukm.my/10875/1/NOR-ASIAH-OMAR.pdf |
first_indexed |
2023-09-18T19:58:43Z |
last_indexed |
2023-09-18T19:58:43Z |
_version_ |
1777406703756640256 |