Understanding students compulsive buying of apparel: an empirical study
Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A tota...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia
2015
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| Online Access: | http://journalarticle.ukm.my/10875/ http://journalarticle.ukm.my/10875/ http://journalarticle.ukm.my/10875/1/NOR-ASIAH-OMAR.pdf |