Understanding students compulsive buying of apparel: an empirical study
Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A tota...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia
2015
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| Online Access: | http://journalarticle.ukm.my/10875/ http://journalarticle.ukm.my/10875/ http://journalarticle.ukm.my/10875/1/NOR-ASIAH-OMAR.pdf |
| Summary: | Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and
attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on
compulsive buying behaviour among university students in buying apparels. A total of 177 questionnaires were
collected via convenience sampling from university students located at Klang Valley. It is found that, depression
and materialism are having a significant impact to compulsive buying behaviour. These findings will appeal to
those interested in consumer behaviour in buying apparel. |
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