The moderating function of communication on the relationship between entrepreneurship orientation, learning orientation and international relationship trust

Small and medium-sized enterprise exporters that build trusting relationships with foreign importers are strategically helpful in overcoming the challenges brought about by internationalization. Trust facilitates knowledge sharing between partners, and it allows small firms to expand their foreign...

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Main Author: Md Daud Ismail
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/10799/
http://journalarticle.ukm.my/10799/
http://journalarticle.ukm.my/10799/1/9300-43005-1-PB.pdf
id ukm-10799
recordtype eprints
spelling ukm-107992017-10-10T12:57:47Z http://journalarticle.ukm.my/10799/ The moderating function of communication on the relationship between entrepreneurship orientation, learning orientation and international relationship trust Md Daud Ismail, Small and medium-sized enterprise exporters that build trusting relationships with foreign importers are strategically helpful in overcoming the challenges brought about by internationalization. Trust facilitates knowledge sharing between partners, and it allows small firms to expand their foreign market knowledge and consequently reduce their uncertainties that are caused by the unfamiliarity of international markets. Although building trust is central to fostering interorganizational relationships, limited research effort has been exerted on the process of developing and maintaining a trusting relationship. Based on resource-based view, this study assumes that capability in building international relationship trust is a function of organizational unique cultural orientations namely entrepreneurship orientation and learning orientation. Furthermore, the literature demonstrates that communication between partners moderates the relationship between entrepreneurship orientation and learning orientation, and relationship trust. Data was collected from small and medium business exporters in manufacturing sector. The sample consisted of 179 participants and data was analyzed using hierarchical moderated regression analysis. The results show that the relationship between learning orientation and trust is moderated by communication. In addition, the relationship between entrepreneurship orientation and trust is positive and significant. At the end of this paper, discussion, implications and limitations are presented. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10799/1/9300-43005-1-PB.pdf Md Daud Ismail, (2016) The moderating function of communication on the relationship between entrepreneurship orientation, learning orientation and international relationship trust. Jurnal Pengurusan, 46 . pp. 77-87. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/805
repository_type Digital Repository
institution_category Local University
institution Universiti Kebangasaan Malaysia
building UKM Institutional Repository
collection Online Access
language English
description Small and medium-sized enterprise exporters that build trusting relationships with foreign importers are strategically helpful in overcoming the challenges brought about by internationalization. Trust facilitates knowledge sharing between partners, and it allows small firms to expand their foreign market knowledge and consequently reduce their uncertainties that are caused by the unfamiliarity of international markets. Although building trust is central to fostering interorganizational relationships, limited research effort has been exerted on the process of developing and maintaining a trusting relationship. Based on resource-based view, this study assumes that capability in building international relationship trust is a function of organizational unique cultural orientations namely entrepreneurship orientation and learning orientation. Furthermore, the literature demonstrates that communication between partners moderates the relationship between entrepreneurship orientation and learning orientation, and relationship trust. Data was collected from small and medium business exporters in manufacturing sector. The sample consisted of 179 participants and data was analyzed using hierarchical moderated regression analysis. The results show that the relationship between learning orientation and trust is moderated by communication. In addition, the relationship between entrepreneurship orientation and trust is positive and significant. At the end of this paper, discussion, implications and limitations are presented.
format Article
author Md Daud Ismail,
spellingShingle Md Daud Ismail,
The moderating function of communication on the relationship between entrepreneurship orientation, learning orientation and international relationship trust
author_facet Md Daud Ismail,
author_sort Md Daud Ismail,
title The moderating function of communication on the relationship between entrepreneurship orientation, learning orientation and international relationship trust
title_short The moderating function of communication on the relationship between entrepreneurship orientation, learning orientation and international relationship trust
title_full The moderating function of communication on the relationship between entrepreneurship orientation, learning orientation and international relationship trust
title_fullStr The moderating function of communication on the relationship between entrepreneurship orientation, learning orientation and international relationship trust
title_full_unstemmed The moderating function of communication on the relationship between entrepreneurship orientation, learning orientation and international relationship trust
title_sort moderating function of communication on the relationship between entrepreneurship orientation, learning orientation and international relationship trust
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2016
url http://journalarticle.ukm.my/10799/
http://journalarticle.ukm.my/10799/
http://journalarticle.ukm.my/10799/1/9300-43005-1-PB.pdf
first_indexed 2023-09-18T19:58:28Z
last_indexed 2023-09-18T19:58:28Z
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