The moderating function of communication on the relationship between entrepreneurship orientation, learning orientation and international relationship trust
Small and medium-sized enterprise exporters that build trusting relationships with foreign importers are strategically helpful in overcoming the challenges brought about by internationalization. Trust facilitates knowledge sharing between partners, and it allows small firms to expand their foreign...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10799/ http://journalarticle.ukm.my/10799/ http://journalarticle.ukm.my/10799/1/9300-43005-1-PB.pdf |
| Summary: | Small and medium-sized enterprise exporters that build trusting relationships with foreign importers are strategically
helpful in overcoming the challenges brought about by internationalization. Trust facilitates knowledge sharing between
partners, and it allows small firms to expand their foreign market knowledge and consequently reduce their uncertainties
that are caused by the unfamiliarity of international markets. Although building trust is central to fostering interorganizational
relationships, limited research effort has been exerted on the process of developing and maintaining
a trusting relationship. Based on resource-based view, this study assumes that capability in building international
relationship trust is a function of organizational unique cultural orientations namely entrepreneurship orientation and
learning orientation. Furthermore, the literature demonstrates that communication between partners moderates the
relationship between entrepreneurship orientation and learning orientation, and relationship trust. Data was collected
from small and medium business exporters in manufacturing sector. The sample consisted of 179 participants and data
was analyzed using hierarchical moderated regression analysis. The results show that the relationship between learning
orientation and trust is moderated by communication. In addition, the relationship between entrepreneurship orientation
and trust is positive and significant. At the end of this paper, discussion, implications and limitations are presented. |
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