Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
The literatures on product and service marketing have discussed and submitted that product and services can either be seen as two different things or as an entity. Under the first notion, the marketing researchers argue that products are manufactured output while services involve people. Products a...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
1997
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/459/ http://ir.uitm.edu.my/id/eprint/459/1/TM_RABIHA%20IBRAHIM%20AP%2097_5%20P01.pdf |