In-game-advertising (advergame) as an alternative tools in increasing local brand awareness / Suzani Azmin
Advergaming had proven to be successful in United States market with million of people visiting online gaming sites. In India, mobile gaming would be a more popular platform for advergames, than the Internet. Meanwhile in Malaysia, the market of advergaming is still at its infant stage. This stud...
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| Format: | Thesis |
| Language: | English |
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2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/3610/ http://ir.uitm.edu.my/id/eprint/3610/1/TM_SUZANI%20AZMIN%20AD%2006_5%201.pdf |