Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly
The objective of this paper is to identify the major determinants of consumer intention towards halal cosmetic products. For this research, the dependent variable is the determinants of consumer intention towards halal cosmetic products and the independent variables are religiosity, knowledge and at...
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| Format: | Monograph |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/28648/ http://ir.uitm.edu.my/id/eprint/28648/1/PPb_UMI%20AZMEERA%20ROSLY%20BM%20J%2018_5.pdf |