Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril

Counterfeiting activities is an illegal activity that can be found easily at any place especially in Malaysia. This study hopes to provide more information on consumers’ intention to purchase counterfeit branded goods in Klang Valley that is yet to be discovered. A descriptive study is being conduct...

Full description

Bibliographic Details
Main Author:	Sahril, Saidatul Nur Athirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/28569/ http://ir.uitm.edu.my/id/eprint/28569/1/PPb_SAIDATUL%20NUR%20ATHIRAH%20SAHRIL%20BM%20M%2020_5.pdf

id	uitm-28569
recordtype	eprints
spelling	uitm-285692020-03-11T09:18:53Z http://ir.uitm.edu.my/id/eprint/28569/ Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril Sahril, Saidatul Nur Athirah Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Counterfeiting activities is an illegal activity that can be found easily at any place especially in Malaysia. This study hopes to provide more information on consumers’ intention to purchase counterfeit branded goods in Klang Valley that is yet to be discovered. A descriptive study is being conducted for this research whereby data is being collected from 203 respondents. Five-point Likert scale questionnaires are being distributed to the respondents among consumers in Klang Valley and convenient sampling was used in this research (Sekaran and Bougie, 2003). The data obtained is being analyzed using Reliability Test, Pearson Correlation Coefficient Statistics, and Multiple Regression Analysis was conducted in this research. The objectives of this study are to know whether there is significant relationship between attitude, subjective norm, perceived behavioral control, brand consciousness and consumers’ intention to purchase counterfeit branded goods in Klang Valley. The result from the study indicate that two independent variables which is attitude and subjective norm had a significant relationship towards intention to purchase counterfeit branded goods while the most influential determinants towards intention to purchase counterfeit branded goods is subjective norm. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28569/1/PPb_SAIDATUL%20NUR%20ATHIRAH%20SAHRIL%20BM%20M%2020_5.pdf Sahril, Saidatul Nur Athirah (2020) Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Sahril, Saidatul Nur Athirah Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril
description	Counterfeiting activities is an illegal activity that can be found easily at any place especially in Malaysia. This study hopes to provide more information on consumers’ intention to purchase counterfeit branded goods in Klang Valley that is yet to be discovered. A descriptive study is being conducted for this research whereby data is being collected from 203 respondents. Five-point Likert scale questionnaires are being distributed to the respondents among consumers in Klang Valley and convenient sampling was used in this research (Sekaran and Bougie, 2003). The data obtained is being analyzed using Reliability Test, Pearson Correlation Coefficient Statistics, and Multiple Regression Analysis was conducted in this research. The objectives of this study are to know whether there is significant relationship between attitude, subjective norm, perceived behavioral control, brand consciousness and consumers’ intention to purchase counterfeit branded goods in Klang Valley. The result from the study indicate that two independent variables which is attitude and subjective norm had a significant relationship towards intention to purchase counterfeit branded goods while the most influential determinants towards intention to purchase counterfeit branded goods is subjective norm.
format	Student Project
author	Sahril, Saidatul Nur Athirah
author_facet	Sahril, Saidatul Nur Athirah
author_sort	Sahril, Saidatul Nur Athirah
title	Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril
title_short	Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril
title_full	Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril
title_fullStr	Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril
title_full_unstemmed	Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril
title_sort	consumers’ intention to purchase counterfeit branded goods in klang valley / saidatul nur athirah sahril
publisher	Faculty of Business and Management
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28569/ http://ir.uitm.edu.my/id/eprint/28569/1/PPb_SAIDATUL%20NUR%20ATHIRAH%20SAHRIL%20BM%20M%2020_5.pdf
first_indexed	2023-09-18T23:20:32Z
last_indexed	2023-09-18T23:20:32Z
_version_	1777419401413263360

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril

Similar Items