To study the factors influencing millennial’s purchasing behavior towards smart phones / Muhammad Afiq Noor Azam
Millennial are considered as the technology savvy generation. They were born in the technology era, in other words, it is impossible to see them without smart phone in their hands. Millennial are network citizens who are very comfortable and familiar with devices and technology, and obsessed with so...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2020
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| Online Access: | http://ir.uitm.edu.my/id/eprint/28508/ http://ir.uitm.edu.my/id/eprint/28508/1/PPb_MUHAMMAD%20AFIQ%20NOOR%20AZAM%20BM%20M%2020_5.pdf |