Values that influencing green product purchase intention / Erna Smith Epoi
Green product purchase intention is one of the most well-known issues that being discussed worldwide. The values that were practice by the consumers are one that influenced the purchasing power towards the green product. The rival between the conventional product which is harmful and the green produ...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2020
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| Online Access: | http://ir.uitm.edu.my/id/eprint/28489/ http://ir.uitm.edu.my/id/eprint/28489/1/PPb_ERNA%20SMITH%20EPOI%20BM%20M%2020_5.pdf |