Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az

The rapid development in science and technology has left a great impact on the food processing industry. The halal concept is crucial because it includes other elements such as hygiene, ethics, values and food safety. As refer to the halal concept, it is used widely in all aspects of human life incl...

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Bibliographic Details
Main Author:	Mu'az, Zahratie
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/28123/ http://ir.uitm.edu.my/id/eprint/28123/1/PPb_ZAHRATIE%20MU%27AZ%20BM%20J%2018_5.pdf

id	uitm-28123
recordtype	eprints
spelling	uitm-281232020-03-09T06:38:37Z http://ir.uitm.edu.my/id/eprint/28123/ Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az Mu'az, Zahratie Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The rapid development in science and technology has left a great impact on the food processing industry. The halal concept is crucial because it includes other elements such as hygiene, ethics, values and food safety. As refer to the halal concept, it is used widely in all aspects of human life including for the food products, pharmaceuticals, cosmetics, health supplements and in the food ingredients. Thus, it is important for all Muslims to be more concern about the halal concept in their daily life. However, halal does not only concern Muslim, but non-Muslim as well. Based on The Star Online by Norkumala Awang (2016), the demand and dependency on halal food among Muslim and nonMuslim are high. Besides, the demand of halal product has been increasing since past few decades. However, many non-Muslim consumers yet consider halal food as an Islamic food. Therefore, it is important to conduct research on measuring the perception of non-Muslim consumers towards halal food. The objective of this research is to study the factors that influence the non-Muslim consumers' intention in purchasing halal food products. The factors that influence non-Muslim consumers' intention in purchasing halal food products include attitude, subjective norm and perceived behavioural control. The studies are involving 150 respondents who are readily available and convenient. The data has been obtained through close-ended questionnaires that will be randomly distributed to 150 non-Muslim consumers in Ampang, Selangor. This study expected that all independent variables which are attitude, subjective norm, perceived behavioural control have significant influence toward dependent variable which is nonMuslim consumers' intention to purchase halal food products in Ampang, Selangor. In addition, it is also important to identify which factor contributes most to the dependent variable. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28123/1/PPb_ZAHRATIE%20MU%27AZ%20BM%20J%2018_5.pdf Mu'az, Zahratie (2018) Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mu'az, Zahratie Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
description	The rapid development in science and technology has left a great impact on the food processing industry. The halal concept is crucial because it includes other elements such as hygiene, ethics, values and food safety. As refer to the halal concept, it is used widely in all aspects of human life including for the food products, pharmaceuticals, cosmetics, health supplements and in the food ingredients. Thus, it is important for all Muslims to be more concern about the halal concept in their daily life. However, halal does not only concern Muslim, but non-Muslim as well. Based on The Star Online by Norkumala Awang (2016), the demand and dependency on halal food among Muslim and nonMuslim are high. Besides, the demand of halal product has been increasing since past few decades. However, many non-Muslim consumers yet consider halal food as an Islamic food. Therefore, it is important to conduct research on measuring the perception of non-Muslim consumers towards halal food. The objective of this research is to study the factors that influence the non-Muslim consumers' intention in purchasing halal food products. The factors that influence non-Muslim consumers' intention in purchasing halal food products include attitude, subjective norm and perceived behavioural control. The studies are involving 150 respondents who are readily available and convenient. The data has been obtained through close-ended questionnaires that will be randomly distributed to 150 non-Muslim consumers in Ampang, Selangor. This study expected that all independent variables which are attitude, subjective norm, perceived behavioural control have significant influence toward dependent variable which is nonMuslim consumers' intention to purchase halal food products in Ampang, Selangor. In addition, it is also important to identify which factor contributes most to the dependent variable.
format	Student Project
author	Mu'az, Zahratie
author_facet	Mu'az, Zahratie
author_sort	Mu'az, Zahratie
title	Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
title_short	Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
title_full	Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
title_fullStr	Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
title_full_unstemmed	Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
title_sort	non-muslim consumers' perception toward purchasing halal food products in ampang, selangor / zahratie mu'az
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/28123/ http://ir.uitm.edu.my/id/eprint/28123/1/PPb_ZAHRATIE%20MU%27AZ%20BM%20J%2018_5.pdf
first_indexed	2023-09-18T23:19:39Z
last_indexed	2023-09-18T23:19:39Z
_version_	1777419346123948032

Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az

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