Understanding the engagement and consequences of user generated online video and its virality towards generation y political inclination / Wan Hartini Wan Zainodin
This qualitative study focuses the engagement and consequences of user generated online video and its virality towards Gen Y political inclination. To gain insights on the central focus of this study, six research questions were addressed : (1) Why Gen Y are utilizing the User-generated online video...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/26879/ http://ir.uitm.edu.my/id/eprint/26879/1/TP_WAN%20HARTINI%20WAN%20ZAINODIN%20MC%2018_5.pdf |