The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi

These days all organizations are realizing the importance of service quality. This research is about the impact of service quality towards the customer loyalty at Macy Home Furnishing. One of challenges that face by Macy Home Furnishing is how they manage service quality which is important towards t...

Full description

Bibliographic Details
Main Author:	Suhairi, Nurkhairiyah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/26309/ http://ir.uitm.edu.my/id/eprint/26309/1/PPb_NURKHAIRIYAH%20SUHAIRI%20BM%20M%2014_5.pdf

id	uitm-26309
recordtype	eprints
spelling	uitm-263092020-01-30T08:33:38Z http://ir.uitm.edu.my/id/eprint/26309/ The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi Suhairi, Nurkhairiyah Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling These days all organizations are realizing the importance of service quality. This research is about the impact of service quality towards the customer loyalty at Macy Home Furnishing. One of challenges that face by Macy Home Furnishing is how they manage service quality which is important towards the customer loyalty. In order to investigate the relationship between service quality and customer loyalty at Macy Home Furnishing, there are some factor of service quality that will give affect towards customer loyalty have been identified. The survey will be conducted at Macy Home Furnishing by using descriptive research. The respondents will be selected among the customers who come to the venue to get the services at Macy Home Furnishing. In this research, the service quality is measured through perception of the customers toward the service quality of Macy Home Furnishing by using five dimensions of SERVQUAL which are tangible, reliability, responsiveness, assurance and empathy. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26309/1/PPb_NURKHAIRIYAH%20SUHAIRI%20BM%20M%2014_5.pdf Suhairi, Nurkhairiyah (2014) The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Suhairi, Nurkhairiyah The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi
description	These days all organizations are realizing the importance of service quality. This research is about the impact of service quality towards the customer loyalty at Macy Home Furnishing. One of challenges that face by Macy Home Furnishing is how they manage service quality which is important towards the customer loyalty. In order to investigate the relationship between service quality and customer loyalty at Macy Home Furnishing, there are some factor of service quality that will give affect towards customer loyalty have been identified. The survey will be conducted at Macy Home Furnishing by using descriptive research. The respondents will be selected among the customers who come to the venue to get the services at Macy Home Furnishing. In this research, the service quality is measured through perception of the customers toward the service quality of Macy Home Furnishing by using five dimensions of SERVQUAL which are tangible, reliability, responsiveness, assurance and empathy.
format	Student Project
author	Suhairi, Nurkhairiyah
author_facet	Suhairi, Nurkhairiyah
author_sort	Suhairi, Nurkhairiyah
title	The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi
title_short	The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi
title_full	The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi
title_fullStr	The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi
title_full_unstemmed	The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi
title_sort	impact of service quality towards customer loyalty at macy home furnishings / nurkhairiyah suhairi
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/26309/ http://ir.uitm.edu.my/id/eprint/26309/1/PPb_NURKHAIRIYAH%20SUHAIRI%20BM%20M%2014_5.pdf
first_indexed	2023-09-18T23:16:38Z
last_indexed	2023-09-18T23:16:38Z
_version_	1777419155966787584

The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi

Similar Items