Factors influencing brand recognition: a case of Prudential BSN Takaful Berhad / Zakaria Mat Zin, Noorliyana Zakaria and Intan Nadia Othman
The focus of this study is on Prudential BSN Takaful Berhad (PruBSN) in understanding the influence of brand recognition. There is another insurance company that carries ‘Prudential’ as part of its company name which is Prudential Assurance Malaysia Berhad (PAMB). Since there are two insurance compa...
| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Arshad Ayub Graduate Business School
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/26201/ http://ir.uitm.edu.my/id/eprint/26201/1/PPm_ZAKARIA%20MAT%20ZIN%20AAGS%2018_5.pdf |