Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin
Nowadays, most of Malaysian young-adults are willing to spend a lot of money for the sake of taking care their appearance by buying trusted and high quality cosmetic products. Cosmetics which are available in Malaysian market are come from local products and international products. According to stat...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/26122/ http://ir.uitm.edu.my/id/eprint/26122/1/PPb_NUR%20LIYANA%20BAKARUDIN%20BM%20M%2015_5.pdf |