Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim
The present study seeks to examine Factors That Affect the Intention to Purchase Branded Counterfeit Products among Students in Uitm Kampus Bandaraya Melaka. The independent variables consist of four factors including brand image, social influence, price and status consumption. Meanwhile the depende...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/26011/ http://ir.uitm.edu.my/id/eprint/26011/1/PPb_SYAHIRAH%20MAIMUNAH%20HASHIM%20BM%20M%2019_5.pdf |