Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud

This research paper is conducted to “explore the intention to buy Small and Medium Enterprises (SMEs) product among consumers in Melaka Tengah”. The objective of this study is to determine the level of intention to buy Small and Medium Enterprises (SMEs) product among consumer in Melaka Tengah and t...

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Main Authors:	Sapian, Muhammad Zahid, Daud, Syuwadah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Small business. Medium-sized business Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/25699/ http://ir.uitm.edu.my/id/eprint/25699/1/PPb_MUHAMMAD%20ZAHID%20SAPIAN%20BM%20M%2015_5.pdf

id	uitm-25699
recordtype	eprints
spelling	uitm-256992019-12-27T05:38:32Z http://ir.uitm.edu.my/id/eprint/25699/ Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud Sapian, Muhammad Zahid Daud, Syuwadah Small business. Medium-sized business Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research paper is conducted to “explore the intention to buy Small and Medium Enterprises (SMEs) product among consumers in Melaka Tengah”. The objective of this study is to determine the level of intention to buy Small and Medium Enterprises (SMEs) product among consumer in Melaka Tengah and to examine the relationship between intention factors and the intention to buy Small and Medium Enterprises (SMEs) product among consumers in Melaka Tengah. In this study, the researcher had been distributed questionnaire to the 384 respondent were chosen by using simple random sampling. The SPSS was using to interpret the data for this study. The result shows that perceived cost, perceived quality, trust, and social influence have positive relationship between consumer intention buying. However, only trust has significant relationship between consumer intention buying. Meanwhile, the other independent variable did not have significant relationship with the dependent variable. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25699/1/PPb_MUHAMMAD%20ZAHID%20SAPIAN%20BM%20M%2015_5.pdf Sapian, Muhammad Zahid and Daud, Syuwadah (2015) Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Small business. Medium-sized business Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Small business. Medium-sized business Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Sapian, Muhammad Zahid Daud, Syuwadah Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud
description	This research paper is conducted to “explore the intention to buy Small and Medium Enterprises (SMEs) product among consumers in Melaka Tengah”. The objective of this study is to determine the level of intention to buy Small and Medium Enterprises (SMEs) product among consumer in Melaka Tengah and to examine the relationship between intention factors and the intention to buy Small and Medium Enterprises (SMEs) product among consumers in Melaka Tengah. In this study, the researcher had been distributed questionnaire to the 384 respondent were chosen by using simple random sampling. The SPSS was using to interpret the data for this study. The result shows that perceived cost, perceived quality, trust, and social influence have positive relationship between consumer intention buying. However, only trust has significant relationship between consumer intention buying. Meanwhile, the other independent variable did not have significant relationship with the dependent variable.
format	Student Project
author	Sapian, Muhammad Zahid Daud, Syuwadah
author_facet	Sapian, Muhammad Zahid Daud, Syuwadah
author_sort	Sapian, Muhammad Zahid
title	Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud
title_short	Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud
title_full	Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud
title_fullStr	Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud
title_full_unstemmed	Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud
title_sort	exploring the intention to buy small and medium enterprise (sme) product among consumers in melaka tengah / muhammad zahid sapian and syuwadah daud
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/25699/ http://ir.uitm.edu.my/id/eprint/25699/1/PPb_MUHAMMAD%20ZAHID%20SAPIAN%20BM%20M%2015_5.pdf
first_indexed	2023-09-18T23:15:17Z
last_indexed	2023-09-18T23:15:17Z
_version_	1777419070922031104

Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud

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