A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin
Over the years, UPD has established a strong presence in lubricants industries. The Pennzoil products are well-know for heavy industries users. Today, UPD has taken a new step in the era of e-commerce by using latest technology which is internet as main marketing tolls. The main purpose of this rese...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25417/ http://ir.uitm.edu.my/id/eprint/25417/1/PPb_MOHD%20FAIRUZ%20%20HUSSIN%20BM%20M%2009_5.pdf |
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uitm-25417 |
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| recordtype |
eprints |
| spelling |
uitm-254172019-11-08T09:15:43Z http://ir.uitm.edu.my/id/eprint/25417/ A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin Hussin, Mohd Fairuz Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Over the years, UPD has established a strong presence in lubricants industries. The Pennzoil products are well-know for heavy industries users. Today, UPD has taken a new step in the era of e-commerce by using latest technology which is internet as main marketing tolls. The main purpose of this research is to determine customers’ satisfaction toward UPD website or portal. Respondents in this research include 40 customers which are individual and company representative. These customers were given structured questionnaires via email, fax, and direct interviews. SERVQUAL by Parasuraman had been adopted in order to determine the key dimension that effect customers satisfaction which is Tangibles, Access, and Communication. The response from the questionnaire was statistically analyzed using the statistical tools (SPSS version 14.0). The findings showed that majority of the respondents were males, aged between 21 to 30 years old with main language spoken Bahasa Malaysia, and possess High School level of education. In reliability analysis, it can be seen that customers’ satisfaction, tangibles, access, and communication are acceptable because all of the results are 0.84, 0.85, 0.86 and 0.72 respectively. The findings from correlation and regression analysis indicate that all dimensions have strong and very strong relationship with customers’ satisfaction in UPD. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25417/1/PPb_MOHD%20FAIRUZ%20%20HUSSIN%20BM%20M%2009_5.pdf Hussin, Mohd Fairuz (2009) A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction |
| spellingShingle |
Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Hussin, Mohd Fairuz A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin |
| description |
Over the years, UPD has established a strong presence in lubricants industries. The Pennzoil products are well-know for heavy industries users. Today, UPD has taken a new step in the era of e-commerce by using latest technology which is internet as main marketing tolls. The main purpose of this research is to determine customers’ satisfaction toward UPD website or portal. Respondents in this research include 40 customers which are individual and company representative. These customers were given structured
questionnaires via email, fax, and direct interviews. SERVQUAL by Parasuraman had been adopted in order to determine the key dimension that effect customers satisfaction which is Tangibles, Access, and Communication. The response from the questionnaire was statistically analyzed using the statistical tools (SPSS version 14.0). The findings showed that majority of the respondents were males, aged between 21 to 30 years old with main language spoken Bahasa Malaysia, and possess High School level of education. In reliability analysis, it can be seen that customers’ satisfaction, tangibles, access, and communication are acceptable because all of the results are 0.84, 0.85, 0.86 and 0.72 respectively. The findings from correlation and regression analysis indicate that all dimensions have strong and very strong relationship with customers’ satisfaction in UPD. |
| format |
Student Project |
| author |
Hussin, Mohd Fairuz |
| author_facet |
Hussin, Mohd Fairuz |
| author_sort |
Hussin, Mohd Fairuz |
| title |
A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin |
| title_short |
A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin |
| title_full |
A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin |
| title_fullStr |
A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin |
| title_full_unstemmed |
A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin |
| title_sort |
study on customer satisfaction toward umw pennzoil website as lead generators marketing / mohd fairuz hussin |
| publisher |
Faculty of Business and Management |
| publishDate |
2009 |
| url |
http://ir.uitm.edu.my/id/eprint/25417/ http://ir.uitm.edu.my/id/eprint/25417/1/PPb_MOHD%20FAIRUZ%20%20HUSSIN%20BM%20M%2009_5.pdf |
| first_indexed |
2023-09-18T23:14:41Z |
| last_indexed |
2023-09-18T23:14:41Z |
| _version_ |
1777419033778323456 |