A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin

Over the years, UPD has established a strong presence in lubricants industries. The Pennzoil products are well-know for heavy industries users. Today, UPD has taken a new step in the era of e-commerce by using latest technology which is internet as main marketing tolls. The main purpose of this rese...

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Bibliographic Details
Main Author: Hussin, Mohd Fairuz
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/25417/
http://ir.uitm.edu.my/id/eprint/25417/1/PPb_MOHD%20FAIRUZ%20%20HUSSIN%20BM%20M%2009_5.pdf