Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri

The primary attempt in this study was to explore the purchase intention among young generation towards imitation products. This study explore the relationship between four factors that could motivate and intent young generation to buy imitation products are pricing, personality and believe, social i...

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Main Authors:	Miat, Mohd Aliff Farhan, Farhan, Mohd Aliff
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/25326/ http://ir.uitm.edu.my/id/eprint/25326/1/PPb_MOHD%20ALIFF%20FARHAN%20MIAT%20BM%20M%2014_5.pdf

id	uitm-25326
recordtype	eprints
spelling	uitm-253262019-10-25T02:54:01Z http://ir.uitm.edu.my/id/eprint/25326/ Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri Miat, Mohd Aliff Farhan Farhan, Mohd Aliff Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The primary attempt in this study was to explore the purchase intention among young generation towards imitation products. This study explore the relationship between four factors that could motivate and intent young generation to buy imitation products are pricing, personality and believe, social influence and economic influence. Data collected analysed using Statistical Package for the Social Science (SPSS) for Windows. This study was conducted at Malacca which will specifically focus on student UiTM Malacca City Campus. In this study, 100 sets questionnaires had been distributed. All the respondents will be responding from the questionnaire that will provide to get the result on the purchase intention among young generation towards imitation products. All the four major of independent variable will be explained in the literature review and research framework. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25326/1/PPb_MOHD%20ALIFF%20FARHAN%20MIAT%20BM%20M%2014_5.pdf Miat, Mohd Aliff Farhan and Farhan, Mohd Aliff (2014) Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Miat, Mohd Aliff Farhan Farhan, Mohd Aliff Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri
description	The primary attempt in this study was to explore the purchase intention among young generation towards imitation products. This study explore the relationship between four factors that could motivate and intent young generation to buy imitation products are pricing, personality and believe, social influence and economic influence. Data collected analysed using Statistical Package for the Social Science (SPSS) for Windows. This study was conducted at Malacca which will specifically focus on student UiTM Malacca City Campus. In this study, 100 sets questionnaires had been distributed. All the respondents will be responding from the questionnaire that will provide to get the result on the purchase intention among young generation towards imitation products. All the four major of independent variable will be explained in the literature review and research framework.
format	Student Project
author	Miat, Mohd Aliff Farhan Farhan, Mohd Aliff
author_facet	Miat, Mohd Aliff Farhan Farhan, Mohd Aliff
author_sort	Miat, Mohd Aliff Farhan
title	Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri
title_short	Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri
title_full	Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri
title_fullStr	Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri
title_full_unstemmed	Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri
title_sort	purchase intention among young generation towards imitation products / mohd aliff farhan miat and nurzafirah mohd zamri
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/25326/ http://ir.uitm.edu.my/id/eprint/25326/1/PPb_MOHD%20ALIFF%20FARHAN%20MIAT%20BM%20M%2014_5.pdf
first_indexed	2023-09-18T23:14:30Z
last_indexed	2023-09-18T23:14:30Z
_version_	1777419022180024320

Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri

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