Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri

Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri

The primary attempt in this study was to explore the purchase intention among young generation towards imitation products. This study explore the relationship between four factors that could motivate and intent young generation to buy imitation products are pricing, personality and believe, social i...

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Bibliographic Details
Main Authors: Miat, Mohd Aliff Farhan, Farhan, Mohd Aliff
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Social aspects. Social marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://ir.uitm.edu.my/id/eprint/25326/
http://ir.uitm.edu.my/id/eprint/25326/1/PPb_MOHD%20ALIFF%20FARHAN%20MIAT%20BM%20M%2014_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/25326/
http://ir.uitm.edu.my/id/eprint/25326/1/PPb_MOHD%20ALIFF%20FARHAN%20MIAT%20BM%20M%2014_5.pdf

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