The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad

This study is a research of customer satisfaction towards Tabung Haji Travel and Services in Kuala Lumpur Branch (THTS) whereby the researcher was in internship in the organization for five months to complete the study in Bachelor of Administration (Hons) Marketing. The research is about the satisfa...

Full description

Bibliographic Details
Main Author:	Mohamad, Mohamad Taufiq
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/25282/ http://ir.uitm.edu.my/id/eprint/25282/1/PPb_MOHAMAD%20TAUFIQ%20MOHAMAD%20BM%20M%2009_5.pdf

id	uitm-25282
recordtype	eprints
spelling	uitm-252822019-10-01T07:00:47Z http://ir.uitm.edu.my/id/eprint/25282/ The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad Mohamad, Mohamad Taufiq Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction This study is a research of customer satisfaction towards Tabung Haji Travel and Services in Kuala Lumpur Branch (THTS) whereby the researcher was in internship in the organization for five months to complete the study in Bachelor of Administration (Hons) Marketing. The research is about the satisfactory of the customers towards the organization who were using the Haj and Umrah services. Furthermore, this research explained the relationship between the independent variables and dependent variable which related to one and another. The independent variables consist of price, product, advertising, technology and service quality has connected with the dependent variable which is the customers’ satisfaction. The customers’ satisfaction may be affected if any modifications have been made on those independent variables due to their linkage to each other and may influence the organization performance and services in tourism industry. The results of this research are based on the findings and analysis made using the Statistical Package for the Social Science Program (SPSS) and illustrates the verification between the dependent variable and independent variables. Literature reviews based on varies articles which are relevant to the study are included to verify and sustain that the research is valid. Conclusions and recommendations are comprehended for the organization to develop and improve in the upcoming future. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25282/1/PPb_MOHAMAD%20TAUFIQ%20MOHAMAD%20BM%20M%2009_5.pdf Mohamad, Mohamad Taufiq (2009) The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Mohamad, Mohamad Taufiq The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad
description	This study is a research of customer satisfaction towards Tabung Haji Travel and Services in Kuala Lumpur Branch (THTS) whereby the researcher was in internship in the organization for five months to complete the study in Bachelor of Administration (Hons) Marketing. The research is about the satisfactory of the customers towards the organization who were using the Haj and Umrah services. Furthermore, this research explained the relationship between the independent variables and dependent variable which related to one and another. The independent variables consist of price, product, advertising, technology and service quality has connected with the dependent variable which is the customers’ satisfaction. The customers’ satisfaction may be affected if any modifications have been made on those independent variables due to their linkage to each other and may influence the organization performance and services in tourism industry. The results of this research are based on the findings and analysis made using the Statistical Package for the Social Science Program (SPSS) and illustrates the verification between the dependent variable and independent variables. Literature reviews based on varies articles which are relevant to the study are included to verify and sustain that the research is valid. Conclusions and recommendations are comprehended for the organization to develop and improve in the upcoming future.
format	Student Project
author	Mohamad, Mohamad Taufiq
author_facet	Mohamad, Mohamad Taufiq
author_sort	Mohamad, Mohamad Taufiq
title	The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad
title_short	The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad
title_full	The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad
title_fullStr	The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad
title_full_unstemmed	The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad
title_sort	study of customer satisfaction towards tabung haji travel and services (kuala lumpur branch) / mohamad taufiq mohamad
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25282/ http://ir.uitm.edu.my/id/eprint/25282/1/PPb_MOHAMAD%20TAUFIQ%20MOHAMAD%20BM%20M%2009_5.pdf
first_indexed	2023-09-18T23:14:25Z
last_indexed	2023-09-18T23:14:25Z
_version_	1777419016751546368

The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad

Similar Items