Impact of waiting time on customer satisfaction and loyalty at fast food restaurant in Malaysia / Nur Salsadilla Zainudin & Nur Fatin Amaniena Zulkiflee
Waiting time relates closely especially when it comes to service. Waiting time requires the customer to wait in order before they can feel or receive the actual action. It will determine their satisfaction level. This research is about to study the impact of waiting time on customer satisfaction and...
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/25209/ http://ir.uitm.edu.my/id/eprint/25209/1/PPb_NUR%20SALSADILLA%20ZAINUDIN_NUR%20FATIN%20AMANIENA%20ZULKIFLEE%20T%20HM%2018_5.pdf |
| id |
uitm-25209 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-252092019-08-28T06:58:09Z http://ir.uitm.edu.my/id/eprint/25209/ Impact of waiting time on customer satisfaction and loyalty at fast food restaurant in Malaysia / Nur Salsadilla Zainudin & Nur Fatin Amaniena Zulkiflee Zainudin, Nur Salsadilla Zulkiflee, Nur Fatin Amaniena Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Restaurants, cafeterias, tearooms, etc. Waiting time relates closely especially when it comes to service. Waiting time requires the customer to wait in order before they can feel or receive the actual action. It will determine their satisfaction level. This research is about to study the impact of waiting time on customer satisfaction and loyalty at the fast food restaurant. Waiting time can influence customer whether gives positive or negative impacts towards the restaurant. Customer satisfaction in the aspect of businesses is important when providing service because they are the main contributor to the business success and can be as attracting factor that will make customer to continuously patronize the service. Furthermore, it also reflects the service quality provided to the customer by measuring their satisfaction level. Satisfaction level can be obtained only when customers’ expectations are met and they enjoyed with the service given. Thus, a loyalty bond or relationship can be formed when they are feeling satisfied with the waiting time and the quality of service served to them which will make them revisit or repeat their purchasing at the place in future. Faculty of Hotel and Tourism 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25209/1/PPb_NUR%20SALSADILLA%20ZAINUDIN_NUR%20FATIN%20AMANIENA%20ZULKIFLEE%20T%20HM%2018_5.pdf Zainudin, Nur Salsadilla and Zulkiflee, Nur Fatin Amaniena (2018) Impact of waiting time on customer satisfaction and loyalty at fast food restaurant in Malaysia / Nur Salsadilla Zainudin & Nur Fatin Amaniena Zulkiflee. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Restaurants, cafeterias, tearooms, etc. |
| spellingShingle |
Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Restaurants, cafeterias, tearooms, etc. Zainudin, Nur Salsadilla Zulkiflee, Nur Fatin Amaniena Impact of waiting time on customer satisfaction and loyalty at fast food restaurant in Malaysia / Nur Salsadilla Zainudin & Nur Fatin Amaniena Zulkiflee |
| description |
Waiting time relates closely especially when it comes to service. Waiting time requires the customer to wait in order before they can feel or receive the actual action. It will determine their satisfaction level. This research is about to study the impact of waiting time on customer satisfaction and loyalty at the fast food restaurant. Waiting time can influence customer whether gives positive or negative impacts towards the restaurant. Customer satisfaction in the aspect of businesses is important when providing service because they are the main contributor to the business success and can be as attracting factor that will make customer to continuously patronize the service. Furthermore, it also reflects the service quality provided to the customer by measuring their satisfaction level. Satisfaction level can be obtained only when customers’ expectations are met and they enjoyed with the service given. Thus, a loyalty bond or relationship can be formed when they are feeling satisfied with the waiting time and the quality of service served to them which will make them revisit or repeat their purchasing at the place in future. |
| format |
Student Project |
| author |
Zainudin, Nur Salsadilla Zulkiflee, Nur Fatin Amaniena |
| author_facet |
Zainudin, Nur Salsadilla Zulkiflee, Nur Fatin Amaniena |
| author_sort |
Zainudin, Nur Salsadilla |
| title |
Impact of waiting time on customer satisfaction and loyalty at fast food restaurant in Malaysia / Nur Salsadilla Zainudin & Nur Fatin Amaniena Zulkiflee |
| title_short |
Impact of waiting time on customer satisfaction and loyalty at fast food restaurant in Malaysia / Nur Salsadilla Zainudin & Nur Fatin Amaniena Zulkiflee |
| title_full |
Impact of waiting time on customer satisfaction and loyalty at fast food restaurant in Malaysia / Nur Salsadilla Zainudin & Nur Fatin Amaniena Zulkiflee |
| title_fullStr |
Impact of waiting time on customer satisfaction and loyalty at fast food restaurant in Malaysia / Nur Salsadilla Zainudin & Nur Fatin Amaniena Zulkiflee |
| title_full_unstemmed |
Impact of waiting time on customer satisfaction and loyalty at fast food restaurant in Malaysia / Nur Salsadilla Zainudin & Nur Fatin Amaniena Zulkiflee |
| title_sort |
impact of waiting time on customer satisfaction and loyalty at fast food restaurant in malaysia / nur salsadilla zainudin & nur fatin amaniena zulkiflee |
| publisher |
Faculty of Hotel and Tourism |
| publishDate |
2018 |
| url |
http://ir.uitm.edu.my/id/eprint/25209/ http://ir.uitm.edu.my/id/eprint/25209/1/PPb_NUR%20SALSADILLA%20ZAINUDIN_NUR%20FATIN%20AMANIENA%20ZULKIFLEE%20T%20HM%2018_5.pdf |
| first_indexed |
2023-09-18T23:14:17Z |
| last_indexed |
2023-09-18T23:14:17Z |
| _version_ |
1777419008512884736 |