Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya

In order to strengthen the local market for Kazzponic Sdn. Bhd. the important thing of marketing mix that come out from my survey is in terms of the promotional mix. This is because the promotion involves disseminating information about a product, product line, brand, or company. The promotional mix...

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Main Author:	Mohd Yahya, Khairil Imran
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Awareness Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/25069/ http://ir.uitm.edu.my/id/eprint/25069/1/PPb_KHAIRIL%20IMRAN%20MOHD%20YAHYA%20M%20BM%2009_5.pdf

id	uitm-25069
recordtype	eprints
spelling	uitm-250692019-09-05T01:56:53Z http://ir.uitm.edu.my/id/eprint/25069/ Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya Mohd Yahya, Khairil Imran Awareness Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling In order to strengthen the local market for Kazzponic Sdn. Bhd. the important thing of marketing mix that come out from my survey is in terms of the promotional mix. This is because the promotion involves disseminating information about a product, product line, brand, or company. The promotional mix will not only help increase profit but also it will help to the development of company corporate image that will bear in the customer mind This is why the promotional mix on customer awareness is important to educate the customer on organic product is good in order to attract the potential customer to buy hydroponics product. Kazzponic need to give information on the benefit of using the hydroponics as more in order to attract more customers because this will help to increase the sales and profit of Kazzponic. Kazzponic Sdn Bhd basically focuses on hydroponics market and it also becomes the core product of this agriculture company. The observation by the researcher had found that the local market for Kazzponic Sdn. Bhd. is low in term of customer awareness. This is because the researcher had found that the company Kazzponic Sdn. Bhd. had exist for about 16 years which is 1993. The observation done by researcher is based on the passed promotion such as pamphlet, TV advertising and exhibition that Kazzponic Sdn. Bhd. had done. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25069/1/PPb_KHAIRIL%20IMRAN%20MOHD%20YAHYA%20M%20BM%2009_5.pdf Mohd Yahya, Khairil Imran (2009) Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Awareness Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohd Yahya, Khairil Imran Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya
description	In order to strengthen the local market for Kazzponic Sdn. Bhd. the important thing of marketing mix that come out from my survey is in terms of the promotional mix. This is because the promotion involves disseminating information about a product, product line, brand, or company. The promotional mix will not only help increase profit but also it will help to the development of company corporate image that will bear in the customer mind This is why the promotional mix on customer awareness is important to educate the customer on organic product is good in order to attract the potential customer to buy hydroponics product. Kazzponic need to give information on the benefit of using the hydroponics as more in order to attract more customers because this will help to increase the sales and profit of Kazzponic. Kazzponic Sdn Bhd basically focuses on hydroponics market and it also becomes the core product of this agriculture company. The observation by the researcher had found that the local market for Kazzponic Sdn. Bhd. is low in term of customer awareness. This is because the researcher had found that the company Kazzponic Sdn. Bhd. had exist for about 16 years which is 1993. The observation done by researcher is based on the passed promotion such as pamphlet, TV advertising and exhibition that Kazzponic Sdn. Bhd. had done.
format	Student Project
author	Mohd Yahya, Khairil Imran
author_facet	Mohd Yahya, Khairil Imran
author_sort	Mohd Yahya, Khairil Imran
title	Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya
title_short	Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya
title_full	Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya
title_fullStr	Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya
title_full_unstemmed	Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya
title_sort	promotional strategies towards incerasing the customer awareness in kazzponic sdn bhd in malacca / khairil imran mohd yahya
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25069/ http://ir.uitm.edu.my/id/eprint/25069/1/PPb_KHAIRIL%20IMRAN%20MOHD%20YAHYA%20M%20BM%2009_5.pdf
first_indexed	2023-09-18T23:13:58Z
last_indexed	2023-09-18T23:13:58Z
_version_	1777418988645515264

Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya

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