The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi

The purpose of this study is to determine the factors of consumer behavior when purchasing unit trust fund and refine the theoretical framework of the consumers intention to purchase with attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy and sources of infor...

Full description

Bibliographic Details
Main Author:	Mohd Nazmi, Fauziana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Trust services. Trust companies
Online Access:	http://ir.uitm.edu.my/id/eprint/24936/ http://ir.uitm.edu.my/id/eprint/24936/1/PPb_FAUZIANA%20MOHD%20NAZMI%20M%20BM%2010_5.pdf

id	uitm-24936
recordtype	eprints
spelling	uitm-249362019-08-26T07:09:14Z http://ir.uitm.edu.my/id/eprint/24936/ The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi Mohd Nazmi, Fauziana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Trust services. Trust companies The purpose of this study is to determine the factors of consumer behavior when purchasing unit trust fund and refine the theoretical framework of the consumers intention to purchase with attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy and sources of information. A descriptive research design was adopted for this study. From the SPSS analysis, it indicates that there are positive relationships between attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy, sources of information and intention to purchase unit trust fund. The respondents were working in Unit Trust Fund Management Company, and as such, the socio-economic background of the respondents may not be representative of consumer’s purchase behavior generally. The findings reported in this paper indicate that there is strong relationship between financial literacy and consumer’s intention to purchase unit trust fund where consumers with financial knowledge have higher confidence level when purchasing unit trust. This information should benefit practitioners and researchers alike. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24936/1/PPb_FAUZIANA%20MOHD%20NAZMI%20M%20BM%2010_5.pdf Mohd Nazmi, Fauziana (2010) The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Trust services. Trust companies
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Trust services. Trust companies Mohd Nazmi, Fauziana The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi
description	The purpose of this study is to determine the factors of consumer behavior when purchasing unit trust fund and refine the theoretical framework of the consumers intention to purchase with attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy and sources of information. A descriptive research design was adopted for this study. From the SPSS analysis, it indicates that there are positive relationships between attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy, sources of information and intention to purchase unit trust fund. The respondents were working in Unit Trust Fund Management Company, and as such, the socio-economic background of the respondents may not be representative of consumer’s purchase behavior generally. The findings reported in this paper indicate that there is strong relationship between financial literacy and consumer’s intention to purchase unit trust fund where consumers with financial knowledge have higher confidence level when purchasing unit trust. This information should benefit practitioners and researchers alike.
format	Student Project
author	Mohd Nazmi, Fauziana
author_facet	Mohd Nazmi, Fauziana
author_sort	Mohd Nazmi, Fauziana
title	The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi
title_short	The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi
title_full	The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi
title_fullStr	The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi
title_full_unstemmed	The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi
title_sort	factors of consumer behavior when purchasing unit trust fund / fauziana mohd nazmi
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/24936/ http://ir.uitm.edu.my/id/eprint/24936/1/PPb_FAUZIANA%20MOHD%20NAZMI%20M%20BM%2010_5.pdf
first_indexed	2023-09-18T23:13:41Z
last_indexed	2023-09-18T23:13:41Z
_version_	1777418970611056640

The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi

Similar Items