The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi
The purpose of this study is to determine the factors of consumer behavior when purchasing unit trust fund and refine the theoretical framework of the consumers intention to purchase with attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy and sources of infor...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2010
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/24936/ http://ir.uitm.edu.my/id/eprint/24936/1/PPb_FAUZIANA%20MOHD%20NAZMI%20M%20BM%2010_5.pdf |