The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni

The research of the “Effectiveness 0f Promotional Tools toward the sales Improvement of Mz Wealth Saver Plus” was conducted with four objective which are first to identify the most effective promotional tools made by MCIS Zurich , second to determine relationship between sales promotion and public r...

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Bibliographic Details
Main Author: Husni, Fatin Nadiah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2011
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24927/
http://ir.uitm.edu.my/id/eprint/24927/1/PPb_FATIN%20NADIAH%20HUSNI%20M%20BM%2011_5.pdf